Terms like “moving people” seem empty when compared to the attempt he takes in the beginning of the book to apply “sales” to us. Perhaps this complete disregard of logical arguments and word definitions should have been a warning of what was to come but alas I was still bewildered by the littering of jargon, which I can only presume (as there was no introduction to such terms) that were supposed to be synonyms for “sales”. On this vacuous plain of reasoning one could argue that – 1. Therefore you’re a salesperson… It’s ridiculous and a bit of a stretch to the definition of the salesperson. As part of your job you convince and persuade people 3. Sales requires you to convince and persuade people 2. Therefore everyone is a salesperson… It’s a fallacious argument but sadly just the surface of this BS peddling, continuing the flawed logic with: 1. All jobs increasingly demand more flexibility 3. At it’s basic argument it goes a little like this: 1.

This book begins with a logic that is somewhat convoluted. Generalising to the degree of meaninglessness Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills. In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter, and in profiles. We sell our bosses on giving us more money and more time off. Spouses sell their partners on mowing the lawn or putting the cat out. In fact, each and every one of us spends time trying to persuade others to part with resources - money, time, attention - though most of the time we don't realise we're doing it. They sell consulting agreements, magazine subscriptions, and time-shares, double glazing, broadband, fitted kitchens, car insurance, life insurance, pet insurance! Some work in fancy offices with glorious views, others in dreary cubicles, but most look exactly like you.

They sell planes to airlines, oil shares to sheiks, cars to drivers. Each day millions of people earn their keep by convincing someone else to make a purchase.

P>A ground-breaking new business book from the New York Times number-one best seller.

To Sell is Human by Daniel H. Pink